Bridging Digitalization and Value Co-Creation in Transportation Projects
Governmental transport organizations are increasingly leveraging digital solutions to advance their project and asset management. By extracting insights from geographical nuances, pollution metrics, traffic patterns, building data, and user behaviors, these solutions are pivotal in determining the direction of future transport initiatives. As they navigate a deluge of information and a range of stakeholder concerns, governmental bodies are tasked with a twofold mission: masterfully managing these inputs while simultaneously ensuring consistent value delivery both internally and to external collaborators and users. The heart of this research seeks to discern: How can digital methodologies proficiently handle such extensive information and diverse demands, all while keeping value delivery at the forefront? In response, this study endorses the “value co-creation” approach, highlighting that value isn’t just produced but collaboratively defined. Concurrently, avoiding co-destruction of value stands as a critical imperative. This dual emphasis on co-creation and preventing value erosion, rooted in sustainability, is paramount for governmental transport agencies overseeing extensive projects and their ongoing life cycles.
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